Google Analytics Support

IntroductionIn Japan’s competitive digital market, ads and design alone aren’t enough—you need data-driven insights. Google Analytics reveals user behavior, conversion drivers, and inefficiencies to power continuous improvement. Whether you’re managing ads, optimizing UX, or localizing for Japanese consumers, real data leads to better decisions and higher returns.

Why Google Analytics Is Essential

Google Analytics allows you to track conversions, analyze traffic sources, and run a PDCA cycle (Plan-Do-Check-Act) for ongoing optimization. This is especially critical in Japan, where mobile usage is among the highest globally. Without accurate metrics, you risk missing out on valuable insights—like which ad campaigns generate leads, which pages drive the most engagement, and how local users behave differently than your home market.

• Conversion Measurement: Know exactly how many visitors turn into buyers, subscribers, or leads.
• Referrer Analysis: Discover if your audience mainly comes from organic search, paid ads, social media, or referral links.
• Mobile vs. Desktop: With Japan’s mobile-first culture, understanding which devices dominate your traffic can shape your design and content strategy.

Key Metrics to Watch

1. Conversion Rate (CR)
   Measures the percentage of visitors who take a desired action—crucial for understanding the effectiveness of ads and landing pages.
2. Bounce Rate & Session Duration
   A high bounce rate or short session time could indicate that your landing page doesn’t align with user expectations, or that localization isn’t resonating with Japanese users.
3. E-Commerce Tracking
   If you run an online shop, analyzing product performance and checkout funnels can reveal how to reduce cart abandonment.
4. Multi-Device Analysis
   Many Japanese users switch between smartphones, tablets, and desktops. Seeing how each device performs will help you optimize user experiences across platforms.

Ⅱ BASE’s Support Services

1. Account Setup & Custom Reporting
   We handle filter configurations, segment creation, and custom reports to give you clear, actionable data. For example, we can create dashboards that break down key metrics such as sessions, traffic channels (organic, paid, social), and campaign-based ROAS. We then connect this data to Looker Studio (formerly Google Data Studio) for easy visualization.
2. Analysis-Based Strategy
   Raw data is only valuable if you know how to apply it. Our team interprets Google Analytics metrics to craft campaign improvement plans, pinpointing which keywords, creatives, or channels deliver the best ROI in Japan. We also advise on site design improvements, particularly for Japanese-language pages.
3. Tool Integration
   For maximum synergy, we integrate Google Analytics with other platforms, such as Google Ads and Search Console. We also help you set up GA4 alongside Google Ads to streamline conversion optimization and gain deeper audience insights.

Case Study & Results

One foreign client struggled with short session times and low trust from Japanese visitors. Data revealed the site’s English fonts and literal machine translations weren’t engaging local users. We helped them:

• Localize Fonts & Copy: Moved to fonts that felt more natural in Japanese and rewrote key sections to match cultural nuances.
• Increase Session Duration by ~50%: The improved user experience led to longer browsing times.
• Boost SEO & CVR: Thanks to higher engagement signals, their SEO rankings and conversion rate both climbed steadily.

We’ve also assisted companies that had incomplete tracking setups. By refining their Google Analytics implementation, we accurately measured campaign ROI and identified high-performing keywords—leading to more efficient ad spend and better bottom-line results.

Conclusion

When expanding into Japan, relying on intuition or general metrics alone can lead to missed opportunities. Google Analytics provides a clear window into local user behavior, allowing you to pivot, test, and refine your approach based on real data.

Data-driven insights empower you to serve Japanese customers more effectively—let Ⅱ BASE help you transform raw information into real business growth.