{"id":2,"date":"2024-12-17T18:29:18","date_gmt":"2024-12-17T18:29:18","guid":{"rendered":"https:\/\/2base.co.jp\/en"},"modified":"2026-06-13T09:16:42","modified_gmt":"2026-06-13T00:16:42","slug":"company","status":"publish","type":"page","link":"https:\/\/2base.co.jp\/en\/company\/","title":{"rendered":"COMPANY"},"content":{"rendered":"
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\"2base\"<\/figure>\n<\/div>\n\n\n

II BASE Inc. is a Tokyo-based bilingual SEO and digital marketing agency helping international businesses grow in Japan. Through Japanese SEO services, PPC, PR, and strategic planning, our local Japanese experts help global brands adapt their marketing to Japan\u2019s unique search behavior, culture, and customer expectations.<\/p>\n\n\n\n

We work with a limited number of clients at a time to ensure focused strategy, responsive communication, and hands-on execution. With II BASE, your brand gains a local partner committed to building visibility, trust, and sustainable growth in the Japanese market.<\/p>\n\n\n\n

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PROFILE<\/h2>\n\n\n\n
Year of establishment<\/strong><\/td>April 2019<\/td><\/tr>
CEO<\/strong><\/td>Ryota Kaku<\/td><\/tr>
Address<\/strong><\/td>6th Floor, Nishishinjuku Mizuma Building, 3-3-13 Nishishinjuku, Shinjuku-ku, Tokyo, Japan<\/td><\/tr>
Capital<\/strong><\/td>JPY 5 million<\/td><\/tr>
Japanese local staff<\/strong><\/td>8<\/td><\/tr>
Business<\/strong><\/td>– Digital Marketing Services (SEO<\/a>, PPC<\/a>, PR<\/a>)
– Japan Market Entry Support
– Business Consulting
– Developping IT Services
– Runnning Web Media
– Study Abroad Agency
– Online English Coaching<\/td><\/tr>
Digital Marketing Services<\/strong><\/td>SEO
\u30fbOn-page SEO Services & Japanese Localization
<\/a>\u30fbOff-page SEO Services & Link Building<\/a>
\u30fbSEO Content Marketing Services
<\/a>\u30fbSEO Consulting Services
<\/a>\u30fbLocal SEO Service<\/a>
\u30fbLLMO & AIO Services<\/a>
<\/a>PPC
\u30fbPaid Search Advertising
<\/a>\u30fbSocial Media Advertising Services<\/a>
\u30fbGoogle Analytics Support<\/a>
PR
\u30fbSocial Media Marketing Services<\/a>
\u30fbInfluencer Marketing Services<\/a>
\u30fbPress Release Distribution Service<\/a><\/td><\/tr>
Telecommunications Service Provider Registration<\/strong><\/td>Ministry of Internal Affairs and Communications Registration Number: A-04-19754<\/td><\/tr>
Invoice Registration Number<\/strong><\/td>Qualified Invoice Issuer Registration Number: T9011001127384<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

ACHIEVEMENTS<\/h2>\n\n\n\n
Industry<\/th>Achivements<\/th><\/tr><\/thead>
Web3 \/ Blockchain<\/td>Led a full-stack growth revamp for a blockchain service suffered from near-zero active usage despite a healthy pool of free sign-ups. Delivered (1) user-centric product redesign, (2) strategic partnerships with a leading Web3 communitiy, and (3) on-site activations at major Web3 events. Within a few months, this combination converted free users into paying adopters and generated service volume worth around $4 million with double-digit ROI multiples.<\/td><\/tr>
Real Estate<\/td>Reframed a \u201craise social engagement\u201d request into an integrated, long- and short-term growth engine: SEO, PR via press releases & brand mentions, influencer marketing, and parallel PPC. In ~6 months, achieved a 10\u00d7 lift in organic sessions and traffic value and filled paid\/owned funnels to hit seminar acquisition and deal targets. The PR \u00d7 SEO mix and SEO \u00d7 PPC pairing are recognized best-practice combinations for authority building and scalable ROI.<\/td><\/tr>
Tourism<\/td>Delivered an average ROAS of 500% within six months by managing effective PPC campaigns on Google Ads, Meta Ads, Yahoo Ads.<\/td><\/tr>
Recruitment<\/td>Achieved a tenfold increase in organic monthly traffic and site traffic value in one year by creating SEO-based B2B content, optimizing page speed and user experience, and acquiring backlinks from authoritative Japanese websites through targeted outreach.<\/td><\/tr>
EdTech<\/td>Boosted organic traffic by 200,000 monthly visits (200% increase) and site traffic value by over $40,000 in one year through strategic SEO and content updates.<\/td><\/tr>
IT (In-house Business)<\/td>Thanks to our PR strategy and outreach, our website buying and selling service was featured in 10 media outlets as a recommended M&A platform, earning over 50 mentions. With a 94% closing rate, we finalized over 30 transactions in about one month. A year after launch, we sold the service following a compelling offer.<\/td><\/tr>
Media (In-house Business)<\/td>By optimizing site speed, link-building, and content, we doubled monthly traffic to nearly one million page views and 700,000 unique users. Meanwhile, our new YouTube channel\u2014highlighting foreign tourists enjoying Japanese cuisine with influencer marketing\u2014quickly surpassed 500,000 views and 3,000 subscribers in just few months. Combined with a strong presence on Instagram, X, and TikTok, our total social following reached 50,000. We also partnered with dozens of establishments, including “teamLab Planets Tokyo DMM<\/em>“, further strengthening our track record.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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MESSAGE <\/h2>\n\n\n
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\"Ryota<\/figure>\n<\/div>\n\n\n

Helping Global Brands Grow in Japan Through Local Strategy<\/strong><\/em><\/p>\n\n\n\n

Entering the Japanese market is not just about translation. It requires a deep understanding of local search behavior, cultural expectations, customer trust, and the way people make decisions in Japan.<\/p>\n\n\n\n

At II BASE, we help global businesses adapt their marketing strategy for the Japanese market through Japanese SEO services, PPC advertising, and PR support. Our role is to bridge the gap between your brand\u2019s global strengths and what Japanese customers actually respond to.<\/p>\n\n\n\n

What makes our approach different is focus. We work with a limited number of clients at a time so that every project receives thoughtful strategy, fast communication, and hands-on execution. From 2022 to 2025, we achieved more than 80% client retention rate, reaching 100% in 2024. For us, this level of client retention is a strong indicator of customer satisfaction and reflects the long-term partnerships we strive to build with every client.<\/p>\n\n\n\n

We believe that successful marketing in Japan should be both strategic and deeply local. By combining data-driven execution with cultural understanding, we help brands build visibility, trust, and sustainable growth in Japan.<\/p>\n\n\n\n

If you are looking for a local partner who understands both global business and the Japanese market, we would be happy to support your next step.<\/p>\n\n\n\n

Ryota Kaku<\/strong>
CEO, II BASE Inc.<\/p>\n\n\n

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\"Ryota<\/figure>\n<\/div>\n\n\n

Career<\/h3>\n\n\n\n

2014<\/strong><\/p>\n\n\n\n